Understanding Digital Campaign Execution – How to Use Online Media in Your Ending the HIV Epidemic Work

Social media and other online platforms, like Google, Facebook, and Instagram, are critical to promoting health literacy among the public in the HIV response. With the number of different webpages, apps, and other platforms, it is important for health department communications staff to think strategically about which media platforms to use to promote their messaging.
 
Building Healthy Online Communities, a coalition to strengthen relationships between public health organizations and dating apps, of which NASTAD is a member, facilitated this webinar introducing introductory concepts on digital marketing with expert Matthew Moss of Water & Stone Marketing.
 
Additional materials from Building Healthy Online Communities are below:
 
Practical keywords for targeting MSM when advertising online
Recommendations for improving effectiveness of online ads to promote sexual health
 
This webinar is 1 of a 3 part series.