How to Buy an Online Ad – A Step by Step Guide

Social media and other online platforms, like Google, Facebook, Grindr, and Instagram, are critical to promoting access to health resources and information among the public in the HIV response. With the number of different webpages, apps, and other platforms, it is important for health department communications staff to think strategically about which media platforms to use to promote their messaging.   This is especially true for health departments and organizations with limited resources for purchasing ad spaces and graphic designs. This webinar will focus on how health departments buy an online ad – including all the details needed to effectively plan, manage, and monitor the ad.   Building Healthy Online Communities, a coalition to strengthen relationships between public health organizations and dating apps, of which NASTAD is a member, facilitated this webinar with digital marketing expert Matthew Moss of Water & Stone Marketing.   This webinar is one of a three-part series to promote digital marketing in the HIV response. The previous two webinar recordings and slides can be found here as well as here.