Digital Advertising on a Limited Budget

Social media and other online platforms, like Google, Facebook, Grindr, and Instagram, are critical to promoting access to health resources and information among the public in the HIV response. With the number of different webpages, apps, and other platforms, it is important for health department communications staff to think strategically about which media platforms to use to promote their messaging.   This is especially true for health departments and organizations with limited resources for purchasing ad spaces and graphic designs. This webinar focused on how health departments can maximize their resources in implementing online outreach programs.   Building Healthy Online Communities, a coalition to strengthen relationships between public health organizations and dating apps, of which NASTAD is a member, facilitated this webinar with digital marketing expert Matthew Moss of Water & Stone Marketing.   This webinar is one of a series to promote digital marketing in the HIV response. The previous webinar recording and slides can be found here.