Act Against AIDS - Spanish Language Campaigns

In an effort to eliminate the stigma around HIV/AIDS in the Latino community, Pinyon Foundation and Hispanic Network Communications Network-La Red Hispana, in collaboration with the Centers for Disease Control and Prevention (CDC) and the Act Against AIDS initiative, recently launched an unprecedented media campaign in Spanish to raise awareness about a public health problem that is disproportionately impacting Hispanic communities. This nationwide campaign includes radio and social media messages, and editorial vignettes about the importance of getting tested for HIV, and of being informed about HIV. It also brings online tools to the public on treatments and medical advancements.

“Some Hispanics/Latinos may avoid seeking testing, counseling, or treatment if infected because of immigration status, stigma, or fear of discrimination. Additional to those challenges may be traditional gender roles, cultural norms, homophobia, transphobia and other stigma related to substance abuse and mental health ,” stated Guillermo Chacon, President of the Latino Commission on AIDS and Founder of the Hispanic Health Network.

Among the organizations joining HCN’s effort include AIDS Project East Bay, Latino Commission on AIDS, NASTAD, National Minorities AIDS Council, AIDS.gov, and Health Initiative of the Americas.

For more information about the campaign, visit LaRedHispana.org/detengamosvih

HACIÉNDOLO ("DOING IT") RESOURCES

Haciéndolo ("Doing It") is the Spanish-language multimedia campaign that the Hispanic Communications Network put together for National HIV Testing Day. To promote National HIV Testing Day, we encourage you to use the following media toolkit between now and June 29, 2017.